It was late, well past midnight and it was the last day I was going to spend in the San Francisco Bay Area before heading off to college. I had called in to Live 105 and was chatting with Big Rick Stuart who was jockeying between our phone call and the on air play. Rick came on the air and wished me a safe trip and played a song to send me off. That was the kind of radio station Live 105 was.
Mark Hamilton was a DJ at Live 105. He was the voice you'd also hear promoting the DJ's spinning tunes down at One Step Beyond or The X nightclub. He was surrounded by great music and great people. So it was a fantastic revelation (Back in 1994) to find that he landed here in Portland at the very young KNRK. I met him at one of the early KNRK snowball shows, the one with Everclear and No Doubt. He seemed like a great guy.
Unfortunately it seems that Mark has forgotten what makes a great radio station. Over time he tweaked the playlist favoring retreading bands like Sublime over debuting new music and new artists. Sublime might be a slightly notable band but I doubt they should be continually haunting the airwaves of an alternative station.
Recently KNRK did a major revamp to their playlist, out was most of the new or truly alternative music (except for bands coming to town in KNRK sponsored events) and in were classics. KNRK effectively remade themselves into a Rock Mix station. The switch started gradually, with 'classic alternative' artists like David Bowie. Listen to KNRK for 2 hours and you'll hear classic Bowie at least once….Then came bands like The Cars and Tom Petty. Tune in enough and you'll wonder if KNRK hasn't fused with KGON. At times even KUFO is more alternative… Which is sad.
Perhaps KNRK is a victim of its own success. Late last year their morning show with Greg Glover began to beat the competition. Perhaps that taste of popular success fueled them on to chase the popular audience. But what used to be a fairly descent alternative station is gone. Many of the good people are still there. Greg is smart guy, knows his music and takes risks (Listen to his Bottom Forty Sunday Nights). Gustav is still the friendliest face of the station, his perfect playlist and track 7 show he wants the station to be a good one. Tara is just plain great, she knows what's going on, but she's as powerless to fix it as anyone.
It all boils down to Mark Hamilton… Program director. Who has made a major misstep with the station by building a playlist that simply isn't alternative. At my home office I've switched of KNRK and listen to KEXPonline. KEXP, based in Seattle, ironically is the station supporting MusicFest NW (while local KNRK is notably absent). I hear new music via myspace and am more likely to fire up my mp3 player than my radio…
Next year Community Supported KZME 91.1 is set to launch. If KZME follows KEXP's model it could give KRNK a serious run for its money. Until then fans of alternative music need to email Mark Hamilton and let him know that the playlist changes aren't welcome, and remind them what 'It's Different Here' really means. KNRK keeps saying it's YOUR station… So tell them what YOU want.