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Welcome to Valhalla – Portland's Newest Food Cart

July 28, 2009 No comments
This Way to Valhalla

This Way to Valhalla

Portland’s food cart scene is one of the most dynamic and explosive in the country. What’s exciting to see is how the food carts are growing and flourishing beyond the defined cart clusters (or cart villages like SE 12th and Hawthorne, often called “Cartopia”).

This month the scene got a huge enforcement when Burgerville decried ‘if you can’t beat them, join them’ and launched its own mobile food cart called the Burgerville Nomad.

But Matthew “Black Arm” Woodard doesn’t think too highly of the big businesses jumping into the cart scene. “Cart’s are for the little guy, not big businesses to make even more money”. Woodard is the owner of Portland’s newest food cart, Valhalla. Formerly a welder, Woodard decided to beat the economic downturn with a food cart specializing in Vegetarian and Vegan comfort food. “There aren’t a lot of affordable veg sandwiches in this town. Backspace is $8!”

Perfectly Grilled Vegan Sandwhich

Perfectly Grilled Vegan Sandwhich

Launched on the hottest day in Portland in over twenty years, Portland’s newest food cart helps fill the gaps in the dining options on SE Hawthorne.  Located on SE 33rd and Hawthorne, tucked behind the Dollar Scholar, Valhalla serves up a simple and affordable menu that is sure to quickly find a following.

While the menu might be simple, the tastes are anything but. I had the Vegan Garden sandwich, which came panini-grilled on two slices of Grand Central Baking Como bread filled with Tofutti cream cheese, cucumber, sprouts and tomato. The bread was brushed with a rosemary vegan butter and grilled to absolute perfection. All the ingredients in the sandwich were fresh and the tomatoes were bursting with flavor. The sandwich cost only $5 – $3 less than its equivalent across town.

To accompany the sandwich I had a cup of the Vegan Creamy Tomato soup. More subtle in flavor, the soup was not overly creamy and had a nice mix of flavors. It’s not your plain ordinary tomato soup and it’s clear a lot of tought went into the combination of flavors.

Valhalla's Menu

Valhalla's Menu

The rest of my family got the three cheese and tomato sandwich ($4) which featured Boar’s Head Cheese on Grand Central Bread.  Also cooked to perfection, these grilled cheese sandwiches were gobbled up in no time.

Next time I visit Valhalla (and there will be many next times) I’ll try the Vegan Sloppy Joes which were highly recommended by Woodard.  He also indicated that he’d be carrying homemade pickles that are sure to impress.

With fantastic food at good prices, Valhalla should do extremely well and show that great carts can succeed even when they are outside the cart clusters.

Valhalla Sandwich Co. is located at 3279 SE Hawthorne Blvd (right behind Dollar Scholar). Hours haven’t been set yet but they should be 11am to around 10pm daily.

Follow Valhalla on Twitter @valhallacartpdx

Categories: Food, Vegan Tags:

Burgerville's new food cart – Nomad

July 24, 2009 2 comments
Burgerville's Nomad Foodcart

Burgerville's Nomad Foodcart

If you had any questions about the huge impact that food carts have had on food services in Portland, look no further than Burgerville‘s new food cart “Nomad”.

A rough economy combined with an explosive growth in food carts in Portland has motivated one of the Northwest’s biggest chains to jump in the mix in a ‘if you can’t beat them, then join them’ move.   It’s not only a significant endorsement to Portland’s food cart scene, but a recognition that  both the physics and the economics of running a restaurant have changed.

The importance of Burgerville’s move is important beyond the fact that they are trying to keep up with the changing landscape. Burgerville CEO Jeff Harvey seems to understand the potential for using the food cart to expand his business in a way that wasn’t fiscally viable before.  Harvey plans to use Nomad to test out new markets, serve markets where a full restaurant isn’t economically viable and extend their brand into places they haven’t been able to reach before.

The real question to be answered though:  is the boom in food carts a function of the bad economy or do they represent a real and fundamental change in the way people get food? It’ll be interesting to see how Nomad fairs and if it becomes central to Burgerville’s long terms strategy or just a tool they use to weather the storm of the great recession.

Here’s our interview with Jeff Harvey CEO of Burgerville:

For more information on Nomad and Portland’s food cart scene:

Categories: Food Tags: , ,