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SoupCycle – Local Organic Soups Delivered

Jed Unloads The Soup

Jed Unloads The Soup

I’ve seen a ton of great business ideas come and go.  Some of them were ahead of their time, others were great ideas poorly executed. Most often though, great ideas go down in burning flames because people aren’t patient enough to let their ideas blossom and grow. They want to get from small to huge in a blink of an eye.

SoupCycle is a fantastic example of a great business, based on a fantastic idea that is getting the time and space it needs to really grow. The entire SoupCycle company is comprised of just three people. (Pretty mind blowing when you hear other local start ups like Forkfly have 16 employees!) Owners Jed and Shauna handle every aspect of the business from soup to nuts (quite literally) with some help from one other part time delivery person. The impact of this is a business whose owners are extremely in touch with the actual business and its customers. For example, as part of SoupCycle’s regular weekly email to their customers,  there is a request for feedback on each week’s soup. SoupCycle makes changes to their line-up based directly on that feedback.

SoupCyle - Soup Salad and Bread

SoupCyle - Soup Salad and Bread

The SoupCycle service is a pretty simple concept.  Every week SoupCycle delivers a container of soup, a box of salad and some bread. If you’ve got a bigger family they deliver two containers of soup, and two boxes of salad.  One of the things that sets them apart from other food delivery options is that they deliver this soup entirely by bicycle.  SoupCycle ‘s soup selections are entirely based on ‘what’s in season locally’ and their bread is baked at a small local bakery (Little T American Baker).

For my first SoupCycle delivery I was greeted by owner Jed Lazar and handed two quarts of Potato Kale soup (the vegan option) along with four big slices of french baguette and two boxes of salad.  Jed rides a recumbent bike with an electric assist. By the time he delivered our soup he had already clocked an impressive sixteen miles.

The soup is delivered cold and SoupCycle recommends you put out a cooler if you expect to be away for more than three hours during their delivery days. Many people get the soup delivered to their office so they can take it home from there.

SoupCycle's Amazing Soup

SoupCycle's Amazing Soup

The evening of our first delivery we heated up the Potato Kale soup and had dinner in moments.  The two quarts of soup easily fed my family of five (two adults and three children) with about one serving of soup left for leftovers. The Potato Kale soup was delicious, well spiced, perfectly cooked and brimming with flavor.

I had heard a lot about SoupCycle’s salad dressing (which is also impressively vegan) and so was eager to see if it lived up to the hype. It does. The salad is a nice mix of fresh greens, shredded carrot and cranberries but elevates to something entirely amazing with the dressing. With SoupCycle’s soup being so good it’s hard to say that you should try their service out just for the salad dressing, but it is THAT good.  The bread from Little T was soft and flavorful and I recommend you try dipping it in the dressing!

SoupCycle offers three different options for their soups: vegan, vegetarian and an option with meat.  Jed indicated that their most popular selection is vegetarian even among people who eat meat.

Here’s an example of two weeks of their selections:

The Cumin Chihuahua (vegan)
A flavorful cumin-infused tortilla and corn soup.

Cream of Spinach (veggie)
Your mouth will approve of this tasty soup that’s full of nutrients. Made with coconut milk.

Chicken Noodle (meaty)
One of the best chicken noodle soups you’ll ever taste. Savory chicken, wide noodles, plenty of celery and carrots and just the right spice.

French Lentil (vegan)
Hearty lentil soup with flavorful vegetables, the distinctive taste of red wine vinegar and a touch of Dijon mustard.

Who Framed Ginger Rabbit (veggie)
Sweet and savory carrot soup with a strong punch of ginger.

Clam Chowda’ (meaty)
A creamy clam chowder so tasty you’ll think you’re dining in New England.

To order SoupCycle, you sign up for a SoupScription on SoupCycle’s site which sets you up for a weekly delivery of the soup style of your choice.  SoupCycle bills you the Wednesday of your delivery and you can make changes to the following week’s delivery (vacation hold, adding or dropping your level of soup or going a la cart without salad and bread) by Friday at midnight.  SoupCycle soupscriptions start at  $18 for 1 quart of soup + bread and salad (which serves 2 people) and goes all the way up to dinner for 6.

The soup, salad and bread for 4 at $30 ended up feeding 5 of us for a net cost of $6 per person for fresh, local and organic soup delivered.  A pretty affordable option for such a tasty meal.

I knew I liked the concept of SoupCycle but I’m frankly surprised by just how much I enjoyed the whole SoupCycle experience.  It’s refreshing to deal with a company so committed to its customers with such a high quality product.  SoupCycle’s soups are just plain fantastic and when you combine that with their truly exceptional salad dressing you’ve got a combination that just can’t lose. I highly recommend SoupCycle!

For more information on SoupCycle:

SoupCycle Interview

Soupcycle Delivers

Soupcycle Delivers

One of the things I love about Portland is the way people follow their passion. Portland isn’t just a town of great ideas, it’s a place where people put their ideas into motion. One such great idea is SoupCycle which serves fresh, organic and locally made soups by bicycle.  I was so intruged by this business I decided to talk to one of the companies founders Jed Lazar about SoupCycle (a full review of the service with pics will come soon).

How did you get the idea for Soup Cycle?
We heard about someone in Texas who tried to deliver soup by bicycle. He made it work for a while, but eventually switched to delivering by truck. To Shauna and I – this was the perfect challenge. We knew it could be done and wanted to prove that bicycles are a feasible form of cargo transportation within cities.

Why Soup?
Because it’s perfect! There are great, tasty soups for every season of the year that use local vegetables.

Why Portland? Does SoupCycle fit Portland better than other cities?
Definitely. This city values healthy foods and healthy lifestyles. We all want to eat scrumptious foods that are good for us, but who has time to put together healthy meals every day? SoupCycle is a Soupscription- it’s one healthy meal a week that our customers don’t have to worry about. Plus, the city’s bicycle network makes bicycle-delivery possible.

How does the expense of a Soupscription compare to other dinner options people can order?
A Soupscription is almost always less than going out to a restaurant, and a lot of times it’s less than cooking for yourself. When you make a recipe at home you typically have to buy a lot of new ingredients. If you’re like me, you go to the store to shop for dinner and end up spending way more than you meant to. Our soups are $9 for two full servings, or $18 for soup, rustic bread and fresh salad for two people. And that’s for organic foods made with local ingredients and delivered by bicycle to you! It doesn’t get better than that. Our prices are low because we don’t rent an expensive retail space. We just do deliveries, and that keeps our costs down.

How far in advance do you determine what soups you are going to make?
Two weeks in advance.

Do your customers ever submit soup recipes?
They do! I’ve got a great recipe for hearty chicken and potato soup I’ve been meaning to make that a customer sent me recently.

What’s your favorite soup? Why?
My favorite soup is The Democratic Republic of Peanut Chicken. It’s an African peanut chicken stew that’s hearty beyond belief and full of tasty goodness.

What’s been the biggest challenge for SoupCycle so far?
We’ve been working for a while on a project to switch the containers we use. Right now, we’re using recyclable plastic containers, but we’d really like to be using more durable containers that we can reclaim from customers each week, wash and reuse. We’ve had some difficulty finding a good solution that meets all our needs, but we haven’t given up yet.

Has there been a moment that’s made you feel that all the hard work is all completely worth it?
Honestly, I feel like that most of the time. This is a great city to own a small business. People bike by us on the Hawthorne Bridge and tell us they like what we’re doing. Our customers love the soups, and it makes my day when I get an emails like the one I got last week: “We love the soup! My family always looks forward to Tuesdays”. A few weeks ago made our 3,000th bicycle-soup delivery and we feel really good about that. Yep, it’s a lot of work to own a small business, but there have been plenty of rewards.

Right now you deliver Soup, Salad and Bread. Any plans to deliver other kinds of products along with the soup?
We may eventually. We love to hear recommendations from your readers.

Where do you get your ingredients from?
We get most of our ingredients from Ladybug through Organically Grown Company.

How many people do you currently have delivering soup?
Just myself and our delivery Souper Hero Jen.

What kind of bikes do you use?
I’ve got a recumbent with an electrical assist.   Jen uses a regular upright bicycle.

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SoupCycle delivers locally made organic soups on a weekly basis starting at $18 (including fresh bread and salad). They offer vegan, vegetarian and meated options all delivered by bike!

More info on SoupCycle: